The Ask.
Based in Philadelphia, JJ White is a fourth-generation family-run business with a tradition of excellence in the construction industry that dates back to its founding in 1920.
The Answer.
Third & Arch designed a new website that honored JJ White’s rich history while using cutting-edge design and technology to communicate the firm’s relevance in today’s modern digital landscape.
The Goods.
- Planning & Strategy
- Website Design
- Website Development
Meeting Users Where They Are
We created a responsive design for JJ White, allowing the website to adapt seamlessly to any device, be it a desktop, tablet, or smartphone. The responsive interface enhances the user experience by providing easy navigation, readability, and accessibility across all screen sizes. For AEC firms like JJ White, responsive design is crucial in showcasing portfolios, project visuals, and technical documents without compromising quality or usability on smaller screens.
Built for the Next Generation
To provide a memorable and compelling experience across all modern devices, our team took a user-first approach, exploring the needs of JJ White's target audience to craft a fully responsive and intuitive website that engages visitors with the brand story.
A Highly Interactive Timeline, Four Generations in the Making
We created a design-forward, long-scroll timeline to communicate JJ White’s impressive history without overwhelming the visitor with information. The immersive timeline uses animated features to capture visitor's attention, while endearing them to the enduring legacy that sets JJ White apart from their competition.
Long-Scroll Story Telling
JJ White has a long story to tell, thus Third & Arch created a unique menu to send users to key areas located further down the page. These types of "long-scroll" pages are ideal, as they don't require users to make multiple clicks to locate and interact with relevant information.
Clear User Paths
While JJ White's services are featured in the main menu, a supplementary masonry grid of photos on the homepage meets visitors where they're at, communicates breadth of expertise at a glance, and prompts viewers to explore the site further.
Social Integration
Our fresh approach to social media integration communicates firm relevance and connectivity while providing a central place on-site for visitors to follow JJ White's news and updates.
The Result.
