The Ask.
CosciaMoos sought our expertise to address the challenges they were facing with managing their site content efficiently, while also ensuring that the website’s user interface was intuitive, visually appealing, and easy for their diverse audience to navigate.
The Answer.
We worked with CosciaMoos to create a more seamless and streamlined digital experience for both their internal team and external visitors, improving both the technical infrastructure and user interface design of their new website.
The Goods.
- Technical Audit
- UX Design
- WordPress Development
Assessing the Situation
We conducted a Discovery Workshop, audited the website backend for bloated code, reviewed the front-end for potential user experience improvements, evaluated the site’s ADA compliance scores, and discussed SEO performance to-date.
Understanding the Target Audience
It is crucial to not only identify who your website's target audience is, but also to thoroughly understand the specific objectives and goals that each of these groups seeks to achieve when interacting with your site. A well-designed website goes beyond aesthetics, focusing on the functional and emotional needs of the users it serves. During our comprehensive Discovery Workshop, we took a deep dive into defining the user experience goals for CosciaMoos' unique and distinct audience segments. By closely examining their motivations, expectations, and desired outcomes, we laid the foundation for creating a user-centered experience that resonates with each individual audience group.
Clean and Visually Appealing Design
CosciaMoos is a renowned architecture firm, widely recognized for delivering exceptional and visually striking projects that push the boundaries of design and innovation. To effectively showcase their impressive portfolio of successful work, we employed a thoughtful and intentional approach that emphasizes the beauty and craftsmanship of their projects. By using large, full-screen images, we ensured that each project is given the space and attention it deserves, allowing the intricate details and overall impact to take center stage. Additionally, we embraced a clean, minimal design aesthetic that complements the firm's creative vision, allowing the work itself to shine without unnecessary distractions. This streamlined design approach not only highlights the sophistication and elegance of their projects but also creates an engaging and immersive experience for visitors, ensuring that CosciaMoos' architectural achievements are displayed in the most impactful way possible.
Improving the User Experience Across All Devices
Through our in-depth audits and comprehensive analysis, we identified several front-end features that could significantly enhance the overall user experience for CosciaMoos’ diverse audience. By carefully evaluating the existing design and functionality, we were able to recommend a range of strategic improvements that would address key usability challenges and create a more intuitive and seamless experience for visitors. Among these recommendations, we focused on refining user navigation, ensuring that users could easily find relevant information without confusion or unnecessary steps. We also made adjustments to the contact forms, optimizing their layout and functionality to drive higher conversion rates, making it simpler and more inviting for potential clients and partners to get in touch. Additionally, with the growing importance of mobile accessibility, we prioritized mobile optimization, ensuring that the site performs flawlessly across devices, providing a consistent and user-friendly experience whether visitors are browsing on a desktop, tablet, or smartphone. These changes collectively worked to elevate the user experience, making the site more engaging, responsive, and efficient for all of CosciaMoos' audiences.
Coding for Usability
The existing site had reached a point where it was almost impossible to manage, edit, and update efficiently, creating significant challenges for the client. Recognizing the urgency of the situation, our skilled team of developers conducted a thorough audit of the backend code to identify key areas that were causing the bottlenecks and inefficiencies. During this detailed review, we uncovered a number of opportunities for improvement, particularly in terms of code structure, functionality, and overall performance. With these insights in hand, we set out to rebuild the site from the ground up, focusing on creating a solution that would empower the client to easily manage and update content without the technical barriers they previously faced.
Turning a Headache into an Asset
CosciaMoos Architects came to us with a website that was more of a headache than a help—difficult to manage and lacking support from their previous developer. We knew they needed a site that was easy to update and user-friendly. After digging into their challenges, we revamped their site from the ground up, focusing on what their audience needed and making the backend simple to manage. Now, CosciaMoos has a website that works for them, not against them, making it easier than ever to showcase their work and connect with clients. Through a combination of user-friendly content management, enhanced accessibility, and SEO-focused development, we created a future-proofed website that offered long-term scalability, performance, and ease of use for the client and their team.
The Result.
