The Ask.
Despite a history stretching back to 1906, The Conti Group had never made a serious investment in marketing or branding and risked losing their competitive edge in the market.
The Answer.
We developed a comprehensive brand strategy for Conti Federal, providing clear guidance and a structured plan to effectively articulate their values and approach, elevate their digital presence, and drive engagement with clients and stakeholders.
The Goods.
- Brand Strategy
- Web Strategy
- Brand Positioning
& Messaging - Visual Identity Design
- Web Design & Development
Building a Strong Foundation
The Third & Arch team audited the existing Conti Federal website and marketing assets, and then conducted a series of goal-setting workshops to build a baseline understanding of the firm’s strengths.
Putting People First
After interviewing key partners, clients, and subcontractors, our team created detailed user personas to keep the target audience’s needs top of mind throughout our work.
Drafting a Strategy
Among other insights, our research showed that Conti Federal has a strong reputation for clear communication and collaboration, approaching challenges with care, agility, and proactivity. With these findings in hand, we set out to build a brand that highlighted these key attributes.
A Brand That Has Your Back
When a mission is deemed critical, small missteps can lead to big consequences. We crafted a brand story, strong value statements, and messaging for each target audience group, positioning the firm as an expert in high-stakes construction, engineering, and project management.
Built on Trust
To help Conti Federal stand apart in a sea of competition, we refined the brand color palette and established a comprehensive visual identity system consisting of bold imagery, iconography, and graphic elements.
Performance-Driven User Journeys
We crafted clear pathways on the website for each of our audience personas to find the content they need most. The site features multiple tools and systems to capture visitor’s information as they learn more about Conti Federal.
Anytime, Anywhere
We created a responsive web design for Conti Federal, providing a seamless, user-friendly experience across all devices, from desktops to smartphones. Given that many potential clients and project stakeholders are often on job sites or working remotely, a responsive website allows them to easily view portfolios, services, and contact information on the go. This adaptability not only enhances accessibility but also boosts credibility, as clients expect modern construction companies to have technology-forward, mobile-friendly sites.
Consistently Branded User Experience
The new web design features a user interface that's inline with the overall Conti Federal brand identity. The resulting brand consistency reinforces the engineering firm’s identity, builds trust, and makes a memorable impression on visitors. From colors to typography to tone and messaging, consistent branding signals professionalism and attention to detail, qualities essential in the engineering industry. It also helps clients easily recognize the firm across all touch points, strengthening brand recall and differentiation in a competitive market. Ultimately, a cohesive brand experience on the website enhances credibility, ensuring that potential clients feel confident in the firm’s reliability and expertise.
A User-Friendly Portfolio
To showcase the firm’s deep experience without overwhelming the visitor, we built a sortable project grid and robust project detail pages, making relevant case studies easy to find and digest.
Rooted in History, Focused on the Future
We conceptualized and designed an animated timeline to highlight key moments in the firm’s storied history.
A Website Done Right.
In just six months since Conti’s website launch, their dedicated focus on marketing and branding objectives is delivering noteworthy outcomes.
The Result.
