The Ask.
Despite a history stretching back to 1906, The Conti Group had never focused on marketing or branding.
The Answer.
We built a clear brand strategy for the Conti Federal line of business that lives up to the firm’s beloved “done once, done right” tagline.
The Goods.
- Brand Strategy
- Web Strategy
- Brand Positioning
& Messaging - Visual Identity Design
- Web Design & Development
Building a Strong Foundation
The Third & Arch team audited the existing Conti Federal website and marketing assets, and then conducted a series of goal-setting workshops to build a baseline understanding of the firm’s strengths.
Putting People First
After interviewing key partners, clients, and subcontractors, our team created detailed user personas to keep the target audience’s needs top of mind throughout our work.
Drafting a Strategy
Among other insights, our research showed that Conti Federal has a strong reputation for clear communication & collaboration, approaching challenges with care, and agility & proactivity. With these findings in hand, we set out to build a brand that highlighted these key attributes.
A Brand That Has Your Back
When a mission is deemed critical, small missteps can lead to big consequences. We crafted a brand story, strong value statements, and messaging for each target audience group that positions the firm as an expert in high-stakes construction, engineering, and project management.
Built on Trust
To help the firm stand apart as trustworthy in a crowded marketplace, we refined the brand color palette and established a complimentary visual identity system consisting of bold imagery, iconography, and graphic elements.
A Website That Works
On the website, we crafted clear pathways for each of our audience personas to find the content they need most. The site features multiple tools and systems to capture visitor’s information as they learn more about the company.
Deep Experience
To showcase the firm’s experience, we built a sortable project grid and robust project detail pages that allow visitors to easily find relevant case studies.
Rooted in History
We conceptualized and designed an animated timeline that highlights key moments in the firm’s history.
A Website Done Right.
In just six months since Conti’s website launch, their dedicated focus on marketing and branding objectives is delivering noteworthy outcomes.
The Result.
When you’re working with a company that has such global reach and impact, every decision matters. We never lost sight of that when working on Conti Federal’s brand and website, and we hope they both set their team up for success for years to come.
Ryan Bonner
Strategist, Third & Arch
