The Ask.
Becker & Frondorf combines owner’s representation and construction cost estimating services under one brand banner, positioning them as a unique firm in a crowded market.
The Answer.
To capture this distinct edge, we created a digital brand experience that celebrates the breadth of their skillset with a clean, focused web design.
The Goods.
- Digital Strategy
- Website Design
- Website Development
Clear Voice, Clean Design
A primary challenge was to illustrate Becker & Frondorf’s dual expertise without cluttering the user experience or diluting the brand’s bold voice. We achieved this by architecting a modern navigation menu that’s simple, focused and highly usable. Carousels of strong imagery are used to highlight the firm’s vast industry expertise, while a rich color palette and fresh headlines allude to B&F’s confidence and tenacity.
A Search Experience that Builds Confidence
We designed a project catalog that features industry-specific case studies and thought leadership that are accessible via a seamless search system. Our strategy aimed not only to captivate prospective clients, but build confidence and drive contract commitment.
A Graphic-Forward Approach
To clearly separate B&F from the competition, we designed clean, graphic-forward features that highlight key processes and compelling data.
Building a Better Future
Since its launch, Becker & Frondorf’s new web design has garnered overwhelmingly positive feedback, surpassing their goals of improving form completion rates and facilitating seamless communication with users.
The Result.
