The Ask.
FKB raises the bar for architectural & experiential design. Their commitment to innovation informed our creative process, leading to a strong and cohesive brand identity that mirrors the firm’s adeptness at turning visionary concepts into reality.
The Answer.
We designed a clean, modern, and versatile brand identity which captures the essence of FKB’s bold imagination, and lends itself to a wide range of creative marketing applications.
The Goods.
- Brand Strategy
- Logo Design
- Visual Identity
Anything Is Possible
At FKB, anything is possible. The brand is literally as big as the viewer’s imagination – which means that there is an inherent air of novelty and mystery surrounding the firm. To capture that spirit, we created a brandmark that is ever-evolving. It can be expanded to describe a specific portfolio piece, used to frame images of the firm’s work, or shifted to make curious (and memorable) statements.
Strong, Creative, and Flexible
A flexible logo is essential for AEC firms as it can be used effectively across a wide range of applications, from business cards and letterheads to large-scale signage and digital platforms. For FKB, we designed a versatile logo, able to adapt to various sizes, formats, and backgrounds without losing its impact or readability. A well-designed, flexible logo includes simplified variations, such as icon-only or text-only versions, that retain recognizability even in small spaces, like social media avatars or branded apparel.
Consistency is Key
We created consistently-branded collateral to reinforce brand recognition and communicate professionalism across every client touchpoint. From proposals and project portfolios to business cards and digital presentations, each piece of collateral reflects FKB's unique visual identity, tone, and values. Consistency in branding not only builds trust with clients by showing attention to detail but also positions the firm as a cohesive and reliable partner in complex projects.
Bringing Concepts to Life
Inspired by the various physical materials FKB works with, our team created both 2D and 3D patterns, complimenting the brand and introducing textural elements into FKB's brand language.
Abstract Iconography
By simplifying shapes that represent the various departments within FKB, we designed a series of custom icons that are used throughout the brand in bold, unexpected ways. The icons can be used as solid objects, or become a clipping masks for imagery, patterns, and/or textures.
The Result.
