The Ask.
The firm needed a rebrand to help articulate their team’s professionalism and expertise in their industry.
The Answer.
We delivered a revivified brand identity and website design.
The Goods.
- Web Design
- Web Development
- Print Design
- Iconography
A New Direction for a Trusted Firm
Our goal was to craft a timeless visual identity that stood out from stodgy competitors and could easily be applied consistently across a variety of materials. Inspired by technical drawings of a building structure, we used precise line art to create the logo that feels fresh and pays homage to JBCI’s legacy.
Bold Photographic Treatment
To amplify the geometric line art from the new logo, we applied a masking effect to photography using a flood of color from the new brand palette. This photographic treatment is used sparingly and adds dimension to their web design and corporate collateral.
A Website That Works
On the website, we crafted clear pathways for each of our audience personas to find the content they need most. The site features multiple tools and systems to capture visitor’s information as they learn more about the company.
Custom Iconography
We created a set of branded icons that reflect JBCI’s areas of expertise. For consistency, the treatment of the orange “i” used in the logo is applied to similar shapes in each icon. These icons are used for both print and web applications and also come to life as animations on the homepage.
The Result.
