Third & Arch is looking for an experienced Brand Strategist to create notable brands for leading AEC firms. Think you’ve got what it takes? Read on.
From research, to messaging, to positioning, to website architecture, we’re seeking a Brand Strategist who is a self starter, highly motivated, passionate, and ready to hit the ground running.
The Ideal Brand Strategist will:
- Demonstrate a thorough knowledge of all aspects of the branding process including research, definition, positioning, expression, awareness, and ongoing measurement
- Conduct brand and content strategy workshops with clients
- Perform a variety of research, including stakeholder interviews, surveys, and more
- Analyze market trends and identify new opportunities and challenges
- Uncover ways to further enhance the branding of a product or service, as well as develop a marketing plan through analysis of current market data and trends
- Develop detailed brand, marketing, and creative strategies based on research and the resulting deep understanding of our clients’ brands
- Use data to present reports and actionable steps to clients, as well as our internal team
- Come up with “big ideas” of new creative, yet cost effective marketing initiatives for our clients
- Develop a deep understanding or our clients’ brands to be able to accurately position them within their marketplace
- Plan, write, and present brand strategy documents
- Have an understanding of how brand strategy fits into the full marketing mix
- Uncover additional opportunities to grow our clients’ brands and increase our long-term engagement
- Ensure compliance of brand standards across all marketing tactics
- Perform content audits, plan and implement comprehensive content strategies for websites
- Present content strategies to key stakeholders
- Ensure the success of the strategy and promote the ideal user experience
- Demonstrate versatility and the ability to create content to serve the needs of a wide range of clients
- Work with design team to plan and create wireframes
- Generate content in-line with brand voice and tone
- Gain deep knowledge through research to be able to write engaging and thoughtful content
- Create long and short-form content including website copy, white papers, press releases, blogs, social media postings and more for both Third & Arch and our clients
- Assist with our content marketing calendar by working with the Director of Marketing to develop an editorial strategy to meet our business objectives
- Create and edit content in accordance to best practices for SEO
- Deliver content corresponding to overall marketing strategies and editorial plans to achieve SEO and content publication goals
- Assist with QA/testing of client’s websites, ensure content strategy is being properly executed
The Ideal Candidate Will Also:
- Manage multiple projects simultaneously
- Work well within a team environment
- Be able to multi-task, prioritize activities, and do great work on tight deadlines
- Be considerate of budgets, timelines, and deadlines
- Keep an open mind when listening to feedback
- Love learning new things
- Thrive under pressure
- Strive to stay up to date on current trends and technologies
- Laugh often
Basic Job Requirements:
- 3-5 years of business writing, branding, and/or or marketing experience (organization, creative agency or consultant)
- Editorial requirements include basic SEO understanding, content categorization and structure, content development, distribution and measurement
- Excellent communication, presentation, and creative skills
- Bachelor’s degree in business, marketing, communications, or public relations
- Possess a basic understanding of content entry via WordPress
- Proficiency in a Mac-based environment
Important Application Details
Third & Arch is a remote company and we are accepting applicants nationwide. As our team works from home offices, relocation is not necessary. Must be a US Citizen based in the United States. This is a full-time position but we will accept applications from contractors seeking a temp-to-perm arrangement.
Compensation
Compensation to be discussed and determined based on relevant experience.
Benefits
- Ample Paid Time Off (vacation, holidays, personal days)
- Remote Work with Semi-Flexible Hours
- Performance-based Bonuses
- 401k Plan with Company Match
- Group Health Insurance Plan
- Dental & Vision Insurance Plans
- Paid Professional Development
- Paid Maternity & Paternity Leave
About Us
Third & Arch is an innovative branding agency focused on leading AEC firms. We provide creative services including brand strategy, web design, and custom website development for clients who demand fresh ideas and real-world results.
Next Steps
Fill out the application form below or email us to introduce yourself: hello@thirdandarch.com. Be sure to include your resumé, rate requirements, and link to your online portfolio.