The Ask.
MidAtlantic Construction decided their website needed more than just a few touch-ups. It was time for a complete refresh. While the original site—created by us—had served them well, the business had grown, their clients’ expectations had evolved, and they needed a digital experience to match. Their site had to look and feel as modern as the work they do while also driving inquiries from potential clients.
The Answer.
The new website is a dynamic, visually compelling platform that reflects their legacy of excellence while embracing modern design trends. With an intuitive backend and engaging visuals, the site empowers their team, attracts new clients, and positions MidAtlantic for continued growth in a competitive market.
The Goods.
- Research & Strategy
- Website Design
- Website Development
Constructing a Bold Digital Blueprint
After 10 years, MidAtlantic's original website—designed by our Push10 team—had begun to show its age. While the old site featured a clean and functional design, it lacked visual depth, with static layouts, minimal motion, and limited use of color. It served its purpose at the time but didn’t reflect the energy and growth of MidAtlantic’s reputation. The new website, takes a bold step forward. Vibrant orange line art, dynamic animations, and thoughtfully designed graphic elements inspired by the “M” in their logo bring the site to life. The updated design balances modern aesthetics with functionality, creating a digital presence that feels fresh, engaging, and uniquely MidAtlantic.
Reimagining from the Ground Up
Our approach focused on breathing new life into the site while staying true to the brand’s identity. The first step was reimagining the visual design. The new website is clean, contemporary, and dynamic, with bold typography and a thoughtfully curated color palette that reinforces MidAtlantic Construction’s expertise and professionalism. We introduced motion and graphic elements throughout the site to create a sense of energy and engagement. These dynamic touches, like subtle animations and transitions, guide users naturally through the site, drawing attention to key features such as their portfolio and contact options.
Built for those on the go.
Mobile web design was a crucial aspect of the new MidAtlantic website, as it ensures the site is accessible and user-friendly across all devices, especially smartphones. In an industry where teams are often on the road or at job sites, having a mobile-optimized site allows both employees and clients to quickly access critical information, such as contact details, project updates, or service offerings. Clients, partners, and potential hires also frequently search for information on the go, making seamless navigation, fast load times, and readability essential. Additionally, search engines prioritize mobile-friendly websites, improving search rankings and driving more traffic.
Laying the Foundation
We moved beyond the static headshots and simple bios of their old site, introducing an engaging, dynamic layout that highlights each team member’s unique expertise and personality.
Building a Seamless User Journey
The user experience was also a top priority. With streamlined navigation and a fully responsive design, the site now provides a seamless experience across all devices, making it easy for potential clients to browse, learn, and take action. Strategically placed calls to action and redesigned contact forms ensure that the process of reaching out is as effortless as possible, turning curiosity into inquiries with ease.
Showcasing Excellence, Project by Project
The updated portfolio section highlights MidAtlantic's exceptional work in a visually compelling way, featuring high-quality imagery and detailed descriptions that tell the story behind each project. We incorporated intuitive navigation, allowing visitors to quickly filter and explore projects that matter most to them.
The Result.
